ESGO
Designed for Sustainability
2nd Place Winner
Awarded For Designing Environmental, Social, and Governance (ESG) Management Solution & Best Use of Cyber Security
From conception to launch
Sponsors
Work Summary
Challenge
Organizations and governments need to make fundamental shifts in how they operate businesses to become more aligned with the environmental and sustainability agenda to be carbon neutral by 2050. Society needs to decarbonize more than eight times faster in the 21st century to avoid dangerous levels of global warming.
However, many organizations have difficulties gathering and analyzing complex data metrics to monitor and measure performance, which aim to contribute to their sustainable goals.
They need technologies to help simplify and speed up the ESG reporting process in precise, reliable, and efficient ways.
Goal
Reduce global warming and carbon emission activities to breathe cleaner air, have a better quality of life, preserve biodiversities, a healthier and more sustainable ecosystem, and live in a greener world for current and future generations.
Solution
ESGO is a tool that enables transparency of Environmental, Social, and Governance (ESG) reporting to help decision-makers and stakeholders make well-informed decisions to reduce carbon emissions and achieve NetZero goals by 2050.
It is an all-in-one mobile application that streamlines the ESG management process to empower organizations in organizing, analyzing, and producing ESG reports by simplifying complex data to manage and achieve their ESG goals for greener and sustainable value creation.
Because it takes a village to achieve this goal, the app promotes engagements to account for all stakeholder participation through education and gamification methods.
With massive data records of numerous activities, ESGO secures the data with cybersecurity features using the Web 3.0 (Web3) platform built on blockchain technology, which enables their supply chain accurate traceability.
My Role
Product Designer, UX Researcher, and Project Manager
Work
Research, strategy, business plan, creative direction, concept design, branding, graphic design, web design, product design, design thinking, user experience (UX) research, user experience design, user flow, journey map, user interface design (UI), prototype, wireframe, product presentation, product demo, and project management.
Tools
Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Discord, Google Workspace, Loom
1.
Brief
2.
Research
3.
Design
4.
Prototype
5.
Product Demo
Work Process
Design Thinking Process
1. Emphathize
Understanding the Challenges, the Problems, and the Needs
Research | Observe | Competitor Benchmark | Business Plan | User Persona | User Journey Mapping | Emphathy Mapping
2. Define
Asking the Right Questions & Define a Statement of Purpose
Gather | Analyze | Brainstorm | Asking Questions: How Might We?
3. Ideate
Brainstorm for Solutions
Free Thinking | Diverse Perspectives | Explore | Focus | Refine | Design
Branding
Brand identity that reflects the product & communicates values of the brand
4. Prototype
Build the Solution
Imagine | Design | Create | Mockup | Wireframe
High Fidelity Wireframe
