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Mali
Designed for Authenticity
Highlights
Work Summary
About
Mali is an authentic traditional Thai architecture brand.
Brief
Established brand, communications and marketing campaign that reflects the business values.
My Role
Product Designer, UX Researcher, Project Manager, Graphic Designer, Brand Designer, and Creative Director
Work
Research, branding, graphic design, web design, product design, packaging design, signages, and publications in print and digital media.
Tools
Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD) Figma.
1.
Brief
2.
Research
3.
Design
4.
Produce
5.
Deliver
Work Process
Branding
Mali Branding Section
Design System, Brand Identity & Brand Style Guide
Logo | Brand Colors | Typography | Image | Visual | Concept | Mood Board
Digital
Mali Digital Section
Digital Communications & Marketing
Website | Mobile Application | Digital Advertisements | ePublications
Mali Print Section
Print Media & Marketing Materials
Brochure | Flyer | Poster | Catalog | Magazine | Stationery
Products
Mali Products Section
Digital & Physical Marketing Assets
Mobile App | Marketing Premiums | Packaging & Labeling | Consuming Goods | Garment & Textile
Signages
Mali Signages Section
Print / Digital / Interactive Displays for Still & Motion Screens
Signage | Sticker | Menu | Advertisement | Billboard | Display
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